How to Create A Marketable Video Ad For Your Business Online

Video Ad Marketing

  • Introduction
  • The three main types of  Marketable video
  • Links to video creation software
  • Outsourcing
  • Important Things to Remember
  • Sites to SUBMIT Video ads to
  • Some software to try

Introduction

Video marketing is one of the most proficient methods of marketing a product, service, or website. It indeed is an exceptional marketing tool if it is done very well.

Videos are the latest big media advertising method. Now that more people have broadband internet that can handle online streaming, videos are now more and very popular than before. As the internet gets faster and usage get increased, video websites like YouTube are exploding and increasing in popularity.

Because of the free availability of all this traffic, its silly to ignore it. There are millions of people who visit YouTube daily, and many of them spend hours browsing the site. 

In this special report, you are going to learn how to use video marketing to increase the traffic and the sales to your website, product, or service. You'll find out how to get more traffic to your videos, and how to ensure they get the most possible exposure.


Video Types

The first thing you need to do is define a clear purpose for your videos. Do you want to inform the public, entertain them, or just market your website?

The type of video you chose will be based on your product or website. Some types of websites/products have markets that respond better to humor, others respond to educational or informative content, and occasionally pure marketing works best.

You may want to create various types of videos in order to test the market to find out which type is most effective in your particular market. By uploading a couple of videos of each type, you will be able to figure out what type of video your market would respond to.

The three main types of videos are:

Entertaining: These are videos that are meant purely to be funny or exciting in some way. These are the most likely to go viral, because people love to share things that are funny or shocking with their friends.

Educational or Informative: These are videos that teach people how to do something, educate them on a topic, or tell them something important about a particular subject.

Marketing: Marketing videos are meant solely to advertise a product, service, or website. They are basically commercials or infomercials. 

In most cases, entertaining videos work best for younger audiences, typically in the 18-40 range. This is not always true, but often, it is. Educational or informative videos work well for audiences of any age, as do marketing videos.

Its important to create the right type of video for your audience and your product. Funny videos work well for certain types of products, but not all. If you're promoting a humor website or clothing for young people, entertaining videos might be a hit. If you're promoting something more serious, like a website about a medical issue, humor might not be appropriate. 

Make videos that speak to your audience about your type of product. Dont just follow the pack or conventional wisdom.


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Video Creation 

Your videos don't necessarily have to be cinematic in order to work well. Even simple screen capture videos or slideshow presentations can work just fine if they are put together well and convey the appropriate message.

You will need two things:

  • Software to create the video
  • A good microphone to record audio

Its not absolutely critical to add a voiceover to your videos, but it will definitely make your videos more interesting. Some people don't want to read a lot of text in a video, so adding voice will help. But if you have a very thick accent or don't like your voice, you can use text instead. Or you could hire someone to do the voiceover for your video.

Many people make simple slideshow presentations with software like PowerPoint. This software will allow you to export your slideshow to video format. It includes a number of different special effects for use in creating your videos.

Camtasia and other similar screen capture software can be great if you want to show people how something is done on a computer. For example, you could show people how to install WordPress, and record yourself going through the entire process and even speaking the steps into the microphone as you're doing them.

If you're using a Windows-based computer, you can use Windows Movie Maker. Its simple to add photos and music, and even a voiceover, and you can add your text directly in Movie Maker.

If you have a very good video camera, you could also create a standard video. If you don't want to appear in the video yourself, you can hire a model or actor. A local college student would probably willing to work very inexpensively, or you might have a family member stand in.

Infact, for convince, a good phone with quality camera can go a long way to safe you of some stress. So, getting a vidieo done in a matter of minutes is quite easy and simple nowadays. 


Here are some links to video creation software:

http://www.techsmith.com/camtasia.asp

http://office.microsoft.com/en-us/powerpoint/

http://www.nichevideocreator.com/


Best simple video editor for beginners

OpenShot

OpenShot’s easy-to-use user interface makes it a great video editing program for beginners. While more complex tools may offer more editing components, OpenShot’s intuitive interface and minimal design are perfect for simple editing.

OpenShot is an efficient option for small businesses and is best for clip resizing, scaling, trimming, snapping, and rotation. It also offers credit scrolling, frame stepping, time mapping, audio editing, and real-time preview.

Features include:

Unlimited layers for watermarks, background videos, and audio tracks Customizable title-card templates Drag-and-drop functionality for easily adding video, audio, or image files. Digital video effects, including brightness, gamma, hue, greyscale, and chroma key compositing for green-screen effects. Powerful key-frame animation capabilities for creating animated videos

Available for: Windows, Mac, and Linux


VSDC Free Video Editor

Top free video editing software with full editing suite


VSDC

VSDC’s desktop video editing software is available as both a free and paid version. Although the free version has reduced features, it still comes with VSDC’s full video editing suite—including a mask tool and chroma key functionality for green-screen video effects.

If you have the funds to spring for the full version, the suite of tools expands to include video stabilization, robust post-production effects, slideshow/presentation capabilities, 3D diagram templates, and direct social media publishing.

Features include: 

  • Color-correction tools for a more professional look
  • A full suite of transitional effects
  • Easy-to-use image filters, similar to what you’d find on Instagram
  • Mask tools for hiding, blurring, or highlighting specific elements
  • Social media link for sharing videos on Facebook, YouTube, Instagram, Twitter, and Vimeo
  • HEVC/H.265 (an advanced video-compression standard), for maintaining the highest quality at the minimum file size—essential for processing 4K and HD files

Available for: Windows

Price: Free; $19.99 for Pro version


ADS


Movie Maker 10

Movie Maker 10 is a convenient video editing software for Windows for people looking to go back to basics. It’s great for making quick edits to short video clips you need ready right away.

Movie Maker 10 comes with a free version that includes its suite of video and picture editing tools as well as the ability to add captions with customizable fonts and colors.

Features include:

  • Auto-preview tool for edits and effects
  • Auto-movie options for creating customizable cuts of your video clips
  • Animation tab to easily add music, titles, and credits

Available for: Windows

Price: Free


Lightworks

Lightworks includes a simple and intuitive interface, so it’s easy to pick up. Lightworks also offers a collection of detailed video tutorials, making it one of the more accessible and easy to learn Linux video editing software options on this list.

Lightworks has a suite of original stock videos and music clips licensed for use in any videos you edit on the program, letting you give a polished look to any marketing video.

Features include:

  • High-quality simple trim functions for fast and precise video editing
  • Speed optimization, letting you continue to edit while importing new content
  • Multicam editing for syncing clips from multiple cameras
  • Real-time team project sharing with full control over which user has editing access
  • Easy sharing of videos with fast export to YouTube, Vimeo, Facebook, and Instagram
  • Supports a wide range of video formats

Available for: Windows, Mac, and Linux

Price: Free $24.99 per month for Pro version


Shotcut

Shotcut is an open-source, cross-platform video editor with a vast collection of tutorial videos. It also supports a wide range of formats, including FFmpeg, 4K, ProRes, and DNxHD. A warning, however-Shotcut was originally designed for Linux, so some may find the interface a little quirky. Despite this, it’s still a top-notch editor.

Shotcut also provides extensive audio editing options, making it ideal for audiophiles. Its host of fine-tuning audio tools allows users to make bass and treble adjustments, create bandpass filters, adjust gain, add dynamic compression, and much more.

Features include:

  • Support for the latest audio and video formats via FFmpeg, the leading multimedia framework
  • Native timeline editing, which allows users to import video files directly into their project file rather than a media library
  • Multi-format timeline for mixing and matching resolutions and frame rates within a project
  • Advanced audio filters like balance, bass and treble, bandpass filters, compressor and more

Available for: Windows, Mac, and Linux

Price: Free


Outsourcing

If you can't take up the task of to creating a video yourself, you can outsource it. You can find people to create videos for you for as little as $5 upward each (for very simple photo slideshows with text) and up. 

Locate video producers at places like:

https://www.seoclerks.com/

http://Fiverr.com

http://truelancer.com

http://flexjobs.com

http://gigwork.com

http://www.warriorforum.com

Look at their sample videos and find out if their style suits the type of video you want. Make sure they can include a voiceover if you want that included, because not all video producers can. Find one that can bring your vision to life. Don't pay 100% of the money upfront. You want to give the producer an incentive to finish on time.

Important Things to Remember

When you're creating your videos, you can never take your eye off the marketing ball. You must always remember exactly why you're creating your videos  to market.

Too many people create videos and post them without actually thinking about their marketing. You must remember to incorporate your marketing into your videos. Integration is vital! Don't count on a tiny link in the description being enough.

Here are some ways to make sure you have your marketing message in your videos:

  • Add your URL or product logo to the video for the entire duration
  • Add the URL/logo on a black screen at the end of the video
  • Speak the URL or name of the product several times in the video
  • Add a link in the description


Submission

Once your video has been created, its time to submit it. Contrary to popular belief, YouTube isn't the only video sharing site that matters. Yes, they are by far the largest, but they aren't the only one. 

When you submit videos, you will want to include keywords in the title. Think of the articles you may submit to article directories or to your own website. You use keywords in their titles, right? You must also do this for videos for the same reasons.

For one thing, YouTube especially ranks well in Google. You could have your video rank on the first page of Google for your keyword, which could result in a tremendous amount of traffic. Additionally, using your keyword in your video title will also help people find your video if they search directly on YouTube or another video site.

You can find keywords for free at:

http://adwords.google.com/select/KeywordToolExternal

Look for keywords  that get a significant amount of traffic (at least 300 per month, preferably more).


Video Submission Software

Its a good idea to submit to YouTube manually to ensure you do not get into any trouble or lose your account. Some sites do not like automated submissions. You can submit to other sites with software, if you prefer.

Some software to try:

http://www.videowildfire.com

http://www.senuke.com

http://www.trafficgeyserseo.com

http://www.videopostrobot.com

Sites to submit to:

http://www.youtube.com

http://www.metacafe.com

http://www.dailymotion.com

http://www.veoh.com

http://video.google.com

http://www.ifilm.com

http://www.vimeo.com

http://www.viddler.com


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