A BRIEF SUMMARY OF WHAT GETRESPONSE
IS ALL ABOUT
GETREPONSE
GetResponse is a software platform for creating high-converting, mobile-responsive landing
pages. It is, however, a diverse software solution including email marketing
and webinar features. GetResponse, in addition to Salesforce interfaces,
provides connections with major third-party platforms like as WordPress,
Shopify, and Magento.
•
Built-in analytics
•
Integrates with a variety of platforms, including Adwords, Google Analytics,
Bing, KissMetrics, and Facebook
•
Capture leads with forms and integrate them with your GetResponse email
platform
•
Thousands of stock photos and templates
•
A/B testing
•
PayPal button to accept payments
Price: The
Email plan is $15 per month, while the Pro plan is $49 per month, the Max plan
is $165 per month, and the Enterprise plan is $1,199 per month.
GetResponse offers a 30-day free
trial;
GetResponse's
marketing automation suite is a well-known and comprehensive marketing
solution. Landing page software is one of the services they offer. As a result,
it is regarded as an enterprise marketing solution, and as such, it has
economies of scale, such as end-to-end client dashboards and cheap pricing. As
a result, I only suggest it to marketers that require more than a simple
landing page to achieve their objectives.
GetResponse is a solid option for marketers or business owners looking for a comprehensive range of tools, including landing page software, as part of their overall plan. Getresponse reviews can be found on their website at www.getresponse.com.
GetResponse
is a highly effective, adaptable, and easy-to-use newsletter solution.
Additionally, it is a fair value for the number of features included. However,
deliverability could be improved.
Utilization Ease:
Generally simple to navigate. The design is simple and easy, and a convenient
'Quick Actions' section displays the most frequently performed operations.
Widgets can be added or removed from the dashboard, allowing you complete
control over the appearance of your dashboard.
Editor for Newsletter Creation: The
drag-and-drop editor is pretty intuitive, allowing for a wide variety of email
kinds. Additionally, you may save blocks, which will save you considerable
time. Regrettably, there are no undo/redo options, and crucial content features
like as video, image carousels, and discount codes are lacking. Additionally,
the UI is not as current as that of other programs.
Personalization:
You can customise subject lines and email text by referencing contact field
data (and specifying fallbacks in the event that contact field data is not
available for a particular contact).
GetResponse includes a robust set
of analytics and reporting tools.
You
receive all the essentials — open rate, click-through rate, unsubscribe rate,
and so on — but there are some particularly useful reporting tools worth
mentioning, namely:
• 'one-click retargeting':
a method for quickly identifying those who engaged or disengaged with a certain
newsletter and sending them a suitable follow-up
• 'email ROI':
by adding tracking code to your site's post-sales page, you can determine how
successfully (or ineffectively!) your email campaigns are driving sales and
calculate your email marketing ROI.
• per-user information
– by clicking on one of your subscribers, you can see where they signed up,
their current location, and which emails they've opened before.
• easy comparison of e-newsletter
performance — you can quickly compare the
performance of two e-newsletters side by side.
Classic
newsletters, autoresponders, RSS to newsletter, easy A/B testing, surveys, and
complex automations are all available via email. A respectable range.
Choice and Flexibility of Template
Designs: There are numerous options available, and each
design is responsive. The templates are simple to use and change.
Email Marketing Automation:
You can create some rather complicated automated sequences using GetResponse's
robust and versatile workflow editor. To use this feature, you must have at
least the PLUS plan. Apart from sending a series of emails in response to
specified criteria and triggers, there are also rules for moving subscribers
across lists. Additionally, automations for lead scoring, abandoned cart
campaigns, and tracking web events are accessible. Additional information on
email automation. GetResponse's list management skills are outstanding. Custom
filters enable you to save parts of contacts that share similar qualities (e.g.
based on contact field data, email engagement, or lead scores). You may use
automations to add tags and even automate list management rules. Additionally,
there is a section devoted to list hygiene, which enables you to define rules
for deleting and blacklisting contacts.
Forms of Registration/Opt-in and
Opt-out- Process: Quite simple to use, with a variety of
pre-made layouts or the possibility to design your own. There are numerous
integration options available: you can embed forms on your website or use
GetResponse to host them. However, the options for editing thank you pages and
the backend (for example, which lists to add subscribers to) are rather
concealed.
Deliverability:
GetResponse's deliverability might be enhanced. If you're searching for a more
robust product that performs better, clickfunnels is a great option.
Reports and Analysis:
Comprehensive reports with geotracking and desktop vs. mobile comparisons. In a
chart view, you can also observe which clients were used, as well as when
individuals clicked and viewed emails. You can obtain detailed information
about the openers and clickers, as well as integration with Google Analytics
and conversion/ecommerce tracking. There is even an option to compare the
performance of several campaigns; however, no heatmap is included.
Spam- and design-testing:
The site has an inbox testing feature that enables you to view the design in a
variety of browsers and devices. Additionally, you may examine the email's spam
score, which is a numeric value between 0 and 5 indicating the likelihood that
your email will be flagged as spam.
Split testing
entails delivering different versions of your e-newsletter to a subset of your
subscriber list, tracking their performance, and then sending the 'best'
version to the remainder of your list. Split testing is possible with
GetResponse using up to five subject headers OR content variants. However,
during a split test, you may only use one variable at a time — for example, you
can compare emails with various subject lines, but both versions of the email
must include the same content (or vice versa). Other email marketing platforms
are slightly more flexible in this regard, allowing you to conduct tests with
additional variables (for example, send time or sender name) or the ability to
mix variables during tests.
Bounce Management:
Located in the 'list hygiene' area of their website. Soft bounces are removed
from your lists immediately, whereas hard bounces are removed after four
unsuccessful attempts.
SPF
and DKIM authentication are supported. They appear to be on key clients'
whitelists (AOL, Yahoo, Outlook etc.)
Own Domain: This
feature is available exclusively on the 'MAX' plan. Account access is granted
on a per-user basis. The FREE and BASIC plans support a maximum of one user,
whilst the PROFESSIONAL plan supports up to five. Although there are no defined
access levels, you can design distinct access regions for each user.
Numerous
integrations are available, including those with popular ecommerce, CRM, social
media, and content management systems (Shopify, Magento, Salesforce, Facebook,
WordPress etc). Bear in mind that the Free plan does not feature any
integrations.
Landing Page Builder:
Over 180 landing page and website templates are accessible, as well as A/B
testing and responsive design. All paid subscriptions include unlimited landing
pages and a variety of various forms.
Pricing
for GetResponse
There
are six distinct pricing tiers:
•
Getresponse Free plan– this is a free option that allows you to use a scaled-down
version of Getresponse indefinitely, as long as your list does not exceed 500
records.
•
Basic — starting at $19 a month, this plan allows you to send an unlimited
number of emails to a maximum of 1,000 subscribers.
•
Plus — monthly subscriptions start at $59 for up to 1,000 users.
•
Professional — monthly fee of $119 for up to 1,000 members
•
Max — price on a case-by-case basis.
•
Max2 — pricing on a case-by-case basis.
As your list grows in size, your costs climb. At the upper end of the scale, you may expect to pay $539, $599, or $699 per month for GetResponse's 'Basic,' 'Plus,' or 'Professional' plans, respectively, with a list size of 100,000 members. Learn More about their pricing here.
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| GetResponse pricing (2022) |
When it comes to "Max" and "Max2" plans, these are more "enterprise-level" solutions that include more advanced capabilities (more on these in a moment). You'll need to contact GetResponse to organize a trial, discuss your needs, and negotiate price for any of these plans if you're interested in using either of them.
GetResponse
‘Max’ plans
Decent
discounts are available if you pay upfront for 1 or 2 years of service —18% and
30% respectively.
You
can try the paid-for plans out for 30 days for free, via
a trial that you can access here
GetResponse Pros and Cons
|
Advantages of utilizing GetResponse |
The disadvantages of utilizing
GetResponse |
|
· There
is a completely free version of the platform available for indefinite use. As
long as you're content with a 'Basic' plan, · GetResponse
is much less expensive than many of its primary competitors (in some cases
significantly less) while providing the same, if not more, capabilities. Savings
for paying in advance for one or two years of service are exceptionally
generous - you'll be hard pressed to find comparable discounts from prominent
competitors. · It
provides incredibly powerful marketing automation technologies. · Its
flexible approach to data segmentation simplifies list management
significantly – it outperforms a large number of competing programs on this
front. · GetResponse's
webinar functionality is excellent and a true USP – I haven't seen this
functionality in other products. · The
'Chats' function will prove to be a very beneficial addition to a large
number of websites, and when implemented properly, can considerably increase
conversion rates. · All
GetResponse plans have a convenient (if slightly clunky) landing page
generator that enables A/B testing – which may potentially save you a lot of
money. · All
plans, including the free one, include custom DKIM. · Support
is available in a number of different languages. · Except
for the lack of proper cookie consent tools on its landing pages, it does an
admirable job of adhering to GDPR standards. The 'all-in-one' strategy will
appeal to budget-conscious small business owners because it eliminates the
need to invest in various tools. When you sign up for the |
· The
drag-and-drop interfaces for constructing landing pages and forms are a
little cumbersome — they could use some work in terms of user experience. · While
the Facebook pixel is compatible with GetResponse's landing page feature, it
cannot be used in a GDPR-compliant manner. · GetResponse's
popup signup forms may be improved - consumers should be able to toggle them
on or off on mobile devices. · There
is no phone assistance (unless you are on a "Max2" plan). · Split
testing is confined to subject lines and text – it would be beneficial to be
able to split test by sender and send time as well. · To
genuinely compete with more established options, the website builder needs to
be improved. · While
the webinar features are really useful, the recording limits are not
particularly liberal, and sponsored webinars are only available on the most
expensive GetResponse subscription. |
GetResponse Webinars
GetResponse
just announced the addition of webinar hosting to the platform. Given that
webinars can be utilized as a lead generation tool as well as a significant
cash generator, the concept of having your email database and webinar platform
under one roof is extremely enticing.
Pricing
is also relatively competitive when compared to traditional webinar solutions,
especially when you consider all of Getresponse's other marketing functions.
For
instance, GoToWebinar, one of the main webinar hosting services, charges $59
per month to host live webinars. You can accomplish the same thing — and much
more — For the same price as GetResponse.
Having
said that, GoToWebinar's participant limit is more generous, allowing you to
host webinars with up to 250 people, compared to GetResponse's restriction of
100.
And,
still on the subject of participants limitations,
GetResponse's
'Plus' plan allows for up to 100 participants; the 'Professional' plan limits
you to 300; the 'Max' plan limits you to 500; and the 'Max2' plan limits you to
1,000.
The webinars interface for GetResponse
If
I'm being completely candid, because I've discovered some characteristics of the
GetResponse interface — particularly the landing pages — to be somewhat clumsy
in the past, I wasn't anticipating much from the webinars function.
However,
I was pleasantly surprised: both the webinar design and functionality are truly
great — and are on a par with any specific platform I've used previously for
online meetings or webinars in terms of quality.
The
following GetResponse webinar features are extremely useful:
•
The fact that your attendees are not required to download any software in order
to participate in the webinars.
•
Record your webinars with a single click
•
Screen sharing capability
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Video sharing capability (YouTube)
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The capability of uploading PowerPoint presentations with GetResponse
•
The ability to incorporate pre-recorded webinars or previous events into a
sales funnel (via GetResponse's 'on-demand webinars' feature).
The
main drawback is that the file storage limits for recorded webinars aren't
particularly generous — you get three hours of storage with the 'Plus' plan,
six with the 'Pro' plan, and up to twenty with the 'Max2' plan.
Therefore,
if your organization is heavily reliant on webinar content, you may need to
share it with registrants via a different storage option.
However,
the webinar capabilities given is an extremely helpful addition to your email
marketing arsenal, and its presence as a feature gives GetResponse a huge
competitive advantage. The fact that your email list is fully integrated with
your webinar broadcasting technology is a significant plus, as is the quality
of this service. Learn More about getresponse webinar here.
Read Also: Our Top Four Email maketing/landing page builder here
Integrations and applications
If
you want to connect GetResponse to another platform or product, there are over
100 connectors available.
GetResponse
integrates with a variety of prominent ecommerce and content management
systems, including WooCommerce, Shopify, and WordPress, as well as with a few
CRM systems, such as Capsule and Highrise.
Additionally,
there are a number of useful Google connectors. These enable you to import
contacts, tag email campaigns with Google Analytics, and connect your landing
pages to Google Ads in a way that enables you to more accurately analyze the
efficacy of your PPC campaigns.
Additionally,
GetResponse integrates with the synchronization tool Zapier, which enables you
to link it to other tools via 'zaps' - rules that state 'if this, then that'.
Additionally, if you possess coding skills, you may combine GetResponse with
third-party software using the platform's API (Application Programming Interface).
This enables the transmission and receipt of data to and fro. Use GetResponse
in any way that makes sense for your application.
Funnels conversion
Another recent addition by GetResponse is 'conversion funnels' – a significant shift for the platform. This is because it transforms GetResponse from an email marketing tool into a platform for running a whole ecommerce business. This functionality enables you to perform the following actions without ever leaving the GetResponse environment:
•
Assemble a product catalog
•
Design and manage Facebook advertising strategies
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Construct landing pages
•
Subscribers can be added to an autoresponder cycle.
•
Convert visitors to sales pages (also created in GetResponse)
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Collect payment for goods
•
If necessary, send abandoned cart emails
You
can access the conversion funnel tool on all paid plans — but keep in mind that
the 'Basic' plan's version limits you to creating one sales funnel and does not
include the abandoned cart recovery feature (this automatically emails people
who added an item to their cart only to not complete their purchase).
You
may also use this capability to integrate third-party platforms — for example,
Samcart, WooCommerce, and Etsy can all be integrated with GetResponse.
However,
merchants with vast product catalogs and substantial e-commerce requirements
are likely to be better off using a dedicated ecommerce solution such as
WooCommerce or Samcart for the selling portion of the mix.
Autoresponders are electronic newsletters that are distributed to your subscribers at specified intervals. For instance, you can configure them so that...
•
As soon as someone subscribes to your contact list, they receive a welcome
message from your firm.
•
They receive a discount offer for some of your items or services a week later. About
three weeks later, they receive an invitation to join your social media
community.
GetResponse's
autoresponder capability is a big selling point – as long as you're on one of
the subscription plans, the software offers some of the most robust
autoresponder functionality available.
A
typical Getresponse autoresponder sequence an be reviewed on their website.
GetResponse
autoresponders allow you to deliver messages depending on time or on an action.
— time-based alternatives include cycles like the one above, while action-based
messages are triggered by user actions or information, such as:
•
opens
•
clicks
•
Subscriptions to certain mailing lists
•
Modifications to contact preferences
•
accomplished transactions / objectives
•
Birthdays
•
Modifications to user data
My Recommendation: I Recommend GetResponse If:
You wish to generate leads:
GetResponse
is one of the few newsletter tools we've examined that is actually optimized
for inbound marketing. It includes customizable forms, a landing page editor,
Google Analytics connection, and advanced segmentation and email automation,
enabling you to capture and nurture new leads. Additionally, they enable you to
host live and on-demand webinars.
Their
Conversion Funnel function enables you to arrange all of information and
quickly track which areas convert the best.
You're an ecommerce merchant:
If
you manage an online business, GetResponse is jam-packed with tools that will
help you increase sales — interfaces with Magento and Shopify, abandoned cart
campaigns, dynamic email content (depending on purchases, for example), and
sales tracking.
You'll
benefit from GetResponse's conversion funnel tool, which allows you to set up
your ecommerce site and immediately begin developing sales funnels with landing
pages, social media campaigns, and webinars, among other features. Learn more
about their sales funnel software by visiting their website.
You require advanced automation:
We
were particularly impressed with GetResponse's workflow builder, which enables
you to create automations for a variety of tasks, including email sending, lead
scoring, contact tagging, segmentation, and data updates (available on
higher-tier plans only).
You require comprehensive reports:
GetResponse
enables you to conduct in-depth analysis of your data on a variety of topics,
from contacts to newsletters and automations. The new interface is simple and
elegant.
Some GetResponse Alternatives
No
GetResponse review would be complete without mentioning some of the
alternatives!
AWeber, Clickfunnel, and Groovefunnels are well-known 'conventional' email marketing
systems that compete with GetResponse.
AWeber
is the most basic of the three tools discussed above, but it is a good and
dependable option. Its main advantage over GetResponse is that it includes
phone help. You may learn more about AWeber on thir website here.
Clickfunnel has a feature set that is largely similar
to GetResponse; the key benefit it has over GetResponse is that it integrates
more easily with other services. However, it is incredibly pricey in
comparison, and Mailchimp costs you for every contact on your list - even the
unsubscribed ones.
Groovefunnels is yet another alternative, although it does come with some stunning layouts and a very user-friendly UI. More information can be found in our groovefunnel review.
Interestingly, many online shop builders are now incorporating email and other online marketing elements into their offerings – for example, Ewidstore and Squarespace now have built-in email marketing tools, as does Wix. Given this, plus the fact that GetResponse is now officially a hybrid website construction and email marketing platform, those products have theoretically become alternatives to GetResponse, albeit with less sophisticated email marketing functionality.
Frequently Asked Questions
What is the purpose of GetResponse?
GetResponse
is a comprehensive email marketing solution. You may develop everything from
simple email newsletters to complex automations and sales funnels.
Is GetResponse a Customer
Relationship Management (CRM) system?
GetResponse
does have some contact management services, such as contact tagging and
scoring, tracking of websites and events, and automation segmentation.
Where is GetResponse's client data
stored?
Their
servers are based in the United States of America and the European Union,
respectively. Additional information is available here.
How Is My Data Safeguarded?
GetResponse
includes a "Agreement on Data Processing" with its service. The form
is compliant with Polish data protection laws, as GetResponse is situated in
Poland.
As
a result of the EU's unification of data protection standards, the Polish rules
are anticipated to be fairly similar to those in other EU nations such as
Germany or France. Additional information regarding data protection.
Is GetResponse a legitimate
company?
GetResponse
is a completely legitimate email marketing service for small businesses. It
securely keeps your client data and provides an easy-to-use interface for
managing your subscriptions.