Sat. May 27th, 2023

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A Brief Summary of Instapage

The most effective landing page tool for marketing teams and agencies is Instapage.

Instapage is a cloud-hosted application that includes nearly everything you need to develop and publish landing pages.

This platform is a wonderful resource for you, regardless of whether you currently have a website or other online presence. It is a tool that enables you to create landing pages with an emphasis on increasing conversions.

With more than a million landing pages and an average conversion rate of over 22 percent, Instapage helps over 12,000 clients in 100 countries enhance their margins and income.

This means that, unlike other products, Instapage does not utilize a grid-based structure. It offers a tremendous degree of versatility. Thus, you can drag and drop each element to its desired location.

Widgets: With this functionality, you may add CTA buttons, timers, and much more.

If you don’t want to start from scratch, there are several customisable templates available.

Direct access to 33 million Bigstock photos: It is simple to import professional stock photographs, but each image must be purchased separately.

Detailed form builder and delivery of assets: Create any type of form, including multi-step forms, with ease. After that, connect to a multitude of integrations. Heatmaps, A/B testing, Google Tag Manager, and other useful analytics.

Collaboration tools:Instapage markets itself as a platform for “marketing teams & agencies,” resulting in a number of collaborative tools. For instance, you can provide feedback on particular portions of a landing page design draft.

AMP Support:Create landing pages for Google AMP using the same drag-and-drop interface. 

Beyond analytics, Instapage may link to Google AdWords and other services to add attribution data such as AdWords campaigns and price information.

This summary provides a nice picture of what to expect from this powerful application. How effectively are these features implemented? In the end, it may look fine on paper but perform poorly when applied in the real world. Then, let us determine

VERDICT: Instapage unarguably is one of the best, if not the best landing page builder owing to its nicely built features which you can’t find anywhere else. However, its pries is just a bit higher than other builders. Aside that, it’s simply the best you can find out there.                                   

Visit Website To Learn More >>>>      Check Out Their Free Trial Here >>> 


Instapage maximizes the return on investment (ROI) of AdWords, Facebook Ads, and other advertising campaigns by enabling businesses to provide individualized experiences for all advertisements.

They’ve created the most consistent, safe, and potent landing page solution on the market, with 100 percent design customization, simple A/B testing, advanced subaccount permissions and privacy, and enterprise-grade security. With Instapage, marketing teams can quickly scale to a huge landing page operation:

Streamline the design review process with the only true collaborative solution in the industry.

With a single click, you can implement complex page functions such as two-step pop-up forms, in-page linking, and more.

Create one-of-a-kind web pages from scratch or start with one of more than 100 available templates.

Utilize the real-time analytics dashboard to evaluate the success of all published pages.

In addition, there are more than 20 marketing integrations, including Salesforce, Autopilot, MailChimp, Infusionsoft, Zoho, Constant Contact, and many more!

The Instapage platform provides an end-to-end solution with its essential tools:

Let’s examine Instapage features and advantages. 


According to the product description, over 200 templates are available for selection. In contrast, we determined that there are approximately 80 available.

Some of the accessible options are incomplete landing pages. For instance, the “Thank You” template is not an option for a whole landing page.

However, despite the fact that you may not have as many as mentioned, the ones you do have are of great quality and cover a variety of useful objectives.

The filters were a feature I enjoyed in this regard. As you construct a new landing page, it is quite simple to narrow down the specific type of filter you like by using the filters.

As the templates cover product sales, signup forms, event registrations, and app downloads, it is possible to determine Instapage’s target audience.

However, given the landing page editor is one of Instapage’s primary selling points, you are not constrained to using the templates in their default configuration, or even to using a template at all.

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The Landing Page Builder (With Drag-And-Drop Functionality)

Whether you begin with a blank canvas or one of the available templates, the Instapage editor gives you the flexibility to create a unique landing page. In fact, flexibility is arguably the best word to use when characterizing the landing page editor on Instapage.

In contrast to even the most sophisticated WordPress page builders, the Instapage page builder allows you to arrange page elements anywhere. Instead of being limited to a grid layout or column and row-based structure, you’re free to place page elements anywhere on the canvas, including on top of one another.

Absolute creative freedom and the absence of any restraints can be overwhelming. As a result, Instapage shows useful markers and grids as you move objects about the page, allowing you to easily align page elements if desired.

As you move an element across the page builder, the distance between that part and the other page content is presented, making it easier for perfectionists to position their page elements. In addition, as you drag and drop things about the page, they are gently aligned with the underlying grid structure.

Although you are allowed to disregard this grid and other indicators, it’s helpful to have direction when arranging page items.

You can preview your landing page in a new browser tab at any time while working in the page builder by clicking the preview button. However, the page builder includes a WYSIWYG interface, so you won’t need to check your design frequently, as it should seem precisely as it does in the editor when it’s published.

Landing Page Customization Feature: The UI of the Instapage page builder allows for straightforward customization of the page elements. When you select an item on the page, its options and an edit button are displayed.

Clicking the edit button shows the item’s properties in the side panel, where you can make a variety of modifications that are not visible on the floating toolbar.

If you have more stringent design requirements for your landing page, you can add custom CSS to the page elements to better manage their appearance. You may also add custom JavaScript to your landing pages to offer additional features.

Page-Landing Widgets: Using the Instapage widgets, you can rapidly include a variety of features into your landing page designs. Simply click on one of the widget icons in the sidebar menu of the Instapage editor to drop it onto the canvas.

While there are some useful options, Instapage’s widget selection is likely its weakest feature, especially when compared to WordPress page builders like as Divi Builder and Elementor. With Instapage, you can add the following widgets to your landing pages:

  • • Headlines
  • • Paragraphs
  • • Forms
  • • Buttons
  • • Images
  • • Videos
  • • Boxes
  • • Circles
  • • Horizontal and Vertical lines
  • • Timers

Landing page Web widgets: With a modern page builder plugin for WordPress, such as Beaver Builder or Thrive Content Builder, you can add sliders, testimonials, pricing tables, and many other elements to your pages.

Combining the text, picture, and headlines widgets, for example, allows you to construct your own pricing tables or testimonial panels with Instapage. Still, it is not as convenient as being able to add a widget specifically designed for your webpage. In order to save you time, the page templates include pre-built pricing tables and other features, but adding them to your sites is not as simple as having access to widgets that you can drag and drop into your pages.

The below-mentioned Instablock function allows you to construct an element, such as a pricing table or call-to-action, then save it for future reuse on any page. 


If you want to create many landing pages, either for yourself or your clients, you may appreciate Instapage’s time-saving function. This feature is known as Instablocks, and it allows you to create a library of reusable assets or blocks that can be inserted into any of your landing pages.

For instance, you might design a custom testimonials block including positive client feedback and then save it as an Instablock. Then, whenever you need to put testimonials on a landing page, you can instantly add this Instablock to the page.

Other uses for Instablocks might include creating page headers, footers, calls-to-action, and anything else that can be created using Instapage and used on numerous pages. In addition, Instapage includes an assortment of Instablock layouts that you may use as starting points for your own materials.

Yes, it is possible to update an Instablock in the library and have those changes automatically applied to all instances of that block on your published pages. To utilize the Global Blocks capability, however, an upgrade to the more expensive Enterprise version of Instapage is required.

Designs of mobile-friendly pages

By default, all landing pages built by Instapage are mobile-friendly. In the editor, you can go to the mobile view of the page you’re working on and then make changes that only mobile viewers will see.

If the concept of presenting slightly different versions of your landing pages based on whether your visitors are using a mobile device or a desktop computer appeals to you, Instapage includes this feature. However, it is not possible to generate two distinct copies of a page. Instead, you can simply conceal parts you don’t want mobile consumers to see.

The Instapage page builder is outstanding. Not only is the interface simple to use, but it also provides a great deal of flexibility when it comes to arranging items, as well as support if you wish to align page elements perfectly. It’s frustrating that there are no pre-built pieces or widgets, but you may construct and store the majority of them for reuse.

Thus, you may develop mobile-friendly landing pages with a single click. Create the optimal mobile experience for your visitors without engaging a developer to increase conversions. 

Options for Instapage Integration

Your Instapage landing pages can be integrated with a variety of third-party applications, such as analytics tools, email marketing platforms, and webinar providers. If you wish to market items with Instapage, you may connect your landing pages to a Shopify e-commerce store or PayPal in order to accept online payments.

Additionally, you can link Instapage with Zapier to connect your landing pages with additional applications and services. If you wish to connect your landing pages to a specific service, it is highly recommended that you consult Instapage’s integration guidelines to determine if this is possible. 

Monitoring, Evaluation, and Reporting

After publishing a landing page, you may begin to track its performance. One method is to use the built-in heatmap tool to determine what your visitors have done when viewing your sites, such as where they have clicked or how far they have scrolled.

If your landing page isn’t producing as many leads as you’d intended, the heatmap might indicate potential issues, such as unrecognized buttons. These are buttons or forms that are positioned below where the majority of your audience is scrolling.

In addition to heatmaps, you can view your pages’ conversion rates and other analytics data to track their success. Integrating with Google Analytics provides further information into the performance of your web pages.

Additionally, Instapage allows you to conduct A/B tests on your landing pages to help you increase conversions. You can build a copy of a landing page using the controls and then make modifications, such as modifying the call to action, to the copy. Instapage will then display the several versions of your page to visitors to see which version performs best. 

Instapage Review: Costs/Pricing

The moment you’ve all been waiting for has arrived: the price. Instapage offers three tiers of pricing. The Core subscription begins at $69.99 a month and provides the most fundamental features, such as a mobile-responsive builder and Instablocks. Optimizer begins at $99 per month and provides access to unlimited A/B testing, heatmaps, and conversion goal tracking. The Team & Agency plan, which begins at $179 a month and includes 15 private sub-accounts and branded lead notifications, is the last option. Instapage offers a free 14-day trial, so you can determine if it’s the right fit for you. In general, the Optimizer plan will benefit the majority. While the Core plan is sufficient for developing and publishing (amazing) landing pages, the Optimizer plan gives you access to helpful features like as heatmaps and A/B testing, which can improve your future conversion rate. 

Visit Website To Learn More >>>>      Check Out Their Free Trial Here >>>

Instapage Pros and Cons

Instapage Pros

Instapage Cons

• A wide selection of landing page themes that look professional.

• The capacity to distribute files and sell products via landing sites.

• An intuitive landing page builder with advanced features.

• Sufficient options for landing page publication.

• An abundance of reporting data and optimization tools to assist in page optimization.

• Features that make Instapage conducive to teamwork and client collaboration.

• Good mobile support to help you develop landing pages that are mobile-friendly.

• Extensive online documentation and a live chat support channel that is responsive.

• Pixel Perfect editor and an exceptionally simple and intuitive drag-and-drop editor

• Mobile-friendly pages                    

• Simple connection

• Access to heatmaps

• Team collaboration features

• Excellent customer service and support functions


• The business plan is restricted to a maximum of 30,000 unique monthly visitors, 30 published landing page experiences, five workspaces, and five team members. Enterprise plan allowances are customizable.

• Slightly fewer e-commerce options than comparable tools, such as Groovepages.

• The most important factor is price. Instapage is more expensive than many of its competitors. • Its more expensive plans are the only ones that provide advanced capabilities.






Lead Capture and Message Confirmation Personalization


Exit Intent Popups & Lead Capture Forms: Create personalized pop-ups based on certain triggers with OptinMonster, the leading provider of software for exit intent popups, to increase conversion rates on your landing pages. Account with OptinMonster and a monthly fee is necessary. Find out more here.

Multi-Step Forms: Collect additional information from your prospect with ease by transforming difficult forms into multi-step forms. Reduce friction and encourage user engagement with your brand.

Lead Notifications: When you produce new leads, you’ll receive an email and dashboard notification.

Connect forms to as many integrations as desired to route leads to numerous tools.

• Lead Backups: Back up your leads automatically for download or import into other applications.

Confirmation Message: Customize the message that appears when a visitor submits your form.

Instapage advanced Advertising Widgets 


·  Enhanced Advertising Credit Resolution: With Instapage, you can seamlessly integrate Google AdWords and Analytics for simplified attribution and display real-time cost-per-visitor and cost-per-lead numbers on the Instapage platform. Then, send the lead’s metadata to your CRM or marketing automation platform.

·  Integrations with Google AdWords & Analytics: Track landing page and variation performance by connecting sub-accounts or individual landing pages directly to your Google AdWords and Analytics accounts.

·  Rapid Page Loading: A global CDN, dual cloud infrastructure on both Amazon and Google, and sophisticated image optimization algorithms guarantee rapid page load times.

·  Unlimited A/B Split Testing: Using A/B testing, optimize your landing pages for conversions. Track visitor behavior, conduct A/B tests with new elements, layouts, and/or designs, and improve conversion rates.

·  Heatmaps provide precise information on how visitors engage with your landing pages. This helps you determine which page elements to A/B test.

·  Use drop-in pixel tracking to track external conversions and retarget visitors who do not convert on your landing page.

·  Dynamic Text Replacement: Quickly boost PPC success by matching your website’s copy to the search terms of your visitors.

·  Tag Manager: Easily manage and alter marketing tags, or tracking pixels, to update AdWords, Google Analytics, and third-party tags without a developer.

·  We have simplified campaign administration with page grouping for campaign management. PPC marketers can create ad groups for their various ad channels, products, features, and demographics with relative ease.

·  Custom Code Modification: Create custom modifications using Javascript, HTML/CSS, or third-party scripts. Tags for remarketing and conversion tracking can be inserted into bespoke code as desired.

·  Image Manager: In the Instapage landing page builder, you may upload and edit your own images to better customize your promotion or offer.

·  Updated picture editing capabilities include: Simple folder structure that facilitates the arrangement and location of photographs in enormous image collections; Browse through hundreds of images in a matter of seconds; click images to submit them.

·  Version Histories: Restore previous versions of a landing page for peace of mind during the creation, design, and editing processes.

·  Template Download / Upload: Quickly and quickly upload ThemeForest templates (or create your own from scratch). Download to share with the world your landing page designs.

·  Thank You & Confirmation Pages: After submitting their information via your opt-in form, let your newest subscribers know you appreciate their interest with a brand-aligned thank you page.

·  Alignment, Grouping, and Distribution: Similar to your preferred design tool, Instapage enables you to quickly align, group, and distribute pieces to create pixel-perfect landing pages.

·  Edge Measurement: Precisely align an element or set of elements to other page components or page boundaries to preserve padding consistency, symmetry, and balance.

·  Bigstock Image Library: The Bigstock Image Library provides access to over 33 million images.

·  Custom Fonts (Google & Typekit): Custom fonts allow you to highlight the identity of your brand. Instapage is the only platform that allows access to more than 5,000 paid Google & Typekit Webfonts, which is almost 100 times more font options than any other landing page software.

·  Axis Lock: Locks an element or set of elements for precise alignment such that they can only move along the horizontal or vertical axis.

·  Scrolling in Parallax: Scrolling in parallax is one of the advanced modern design capabilities that come as “standard equipment” in the Instapage design environment.

·  Digital Asset Delivery: Save time by putting up an automated method for delivering digital assets. With a few clicks, you can make sure that when a lead opts in for the offer, it is immediately downloadable.

·  Two-Step Opt-In: De-clutter your landing page and focus your visitor’s attention by activating a pop-up two-step opt-in form.  


·        Optimized Advertising Attribution Solution: Directly integrate with Google AdWords and Analytics for easier attribution and display real-time cost-per-visitor and cost-per-lead metrics on the Instapage platform. Then, send the lead’s metadata to your CRM or marketing automation platform.

·        Unlimited A/B Split Testing: Using A/B testing, optimize your landing pages for conversions. Track visitor behavior, test new elements, layouts, and/or designs, and enhance conversion rates.

·        Dynamic Text Replacement: Quickly boost PPC success by matching your website’s copy to the search terms of your visitors.

·        Tag Manager: Easily manage and alter marketing tags, or tracking pixels, to update AdWords, Google Analytics, and third-party tags without a developer.

·        We have simplified campaign administration with page grouping for campaign management. PPC marketers may create ad groups for their various ad channels, products, features, and demographics with relative ease.

·        Real-Time Reports: Obtain data in real-time, for any time period, on all of your devices, at any time. 

Team Management and Seurity

·     Team & Agency Management Collaboration Solution: This is the only fully integrated Collaboration Solution in the industry. Real-time collaboration with peers and clients streamlines the design review process. Create, evaluate, publish, and convert your pages more quickly. ·     Subaccounts can be utilized by various teams within a marketing department or by agency clients. Maintain pages and account information separately for maximum control. ·     Advanced Subaccount Privacy and Permissions: By inviting team members to distinct sub-accounts, you may organize team workspaces, manage team interactions, and ensure client privacy. You may instantly allow certain subaccounts access to publishing domains, establish custom integrations, and publish securely to an external CMS using a token system. ·     Read-only Members of the Team: No longer does sharing your work with your team or clients necessitate sending along your login details. With Instapage, you can easily give the appropriate team members or stakeholders read-only access to the appropriate landing pages. ·     Multi-User Capacity: Multi-user capability enables effortless cooperation regardless of the location of your team members or clients. Invite your copywriters, contractors, in-house designers, and other stakeholders to collaborate in real time to maximize conversions. ·     Audit Log: Track account history to troubleshoot issues and manage account security. ·     24/7 Security & Support Customer Support: Instapage’s knowledgeable support staff can answer your questions. Submit a support ticket or connect via live chat. 


Instapage Alternatives

ActiveCampaign: Best Overall Go To Site >>>

Moosend: Best for Email Automation, Go To Site >>>See Review here 

HubSpot: The all-in-one marketing software Go To Site >>> 


Visit Getresponse

See Review Here


Visit Aweber     

See Review Here 


Visit  ClickFunnels  

See in-depth review


Visit Groovepages       



You can checkout our in depth review; features and prices of the 7 best email marketing and autoresponder software.

Our Verdict / Recommendation/ Summary

Instapage is a sophisticated yet user-friendly and accessible tool for novices. I adore how flexible the Builder is. You have the ability to place items anywhere. The publishing choices make it easy to use the landing pages you develop regardless of the sort of website you operate.

It is not the least expensive tool. However, if you want a powerful, optimization-focused landing page builder, this is your alternative.

Instapage Review: Recommendation / Summary

Instapage is a piece of software designed to aid in the creation of landing pages. The first thing you need to know is that it is solely and exclusively dedicated to landing pages. This software, like other greats on the market, provides the following:

·        An editor with drag-and-drop functionality

·        Integrations with prominent email and marketing systems, such as Marketo, MailChimp, and so on.

·        Comprehensive landing page analytics

·        Development of mobile-friendly pages

·        Rapidly produce pages

·        An intuitive user interface

·        Modifiable templates

·        Access to expert stock photographs

·        Collaboration equipment etc.


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