How Often Should Sponsored Posts Be Shared?
Sponsored posts
Apart from Affiliate Marketing, Selling personal products and a host of other methods of making money on the social media, sponsored posts is one unique out of the others as it is quite easy and profitable.
Verdict:
Limit sponsored content to no more than 20-30% of your overall content. This means that if you publish 20 posts in a month, no more than 4-6 of those posts should be sponsored.
Take for instance, based on our analysis using the industry standard and different measures like engagement rate, demographics, sizes, etc, an Instagram account with 100k followers is expected to charge at least $1,000 – $5,000, per sponsored post.
While An Instagram account with 500k followers can make as much us $3k – $10k per sponsored post, and 1 Million Instagram Account is worth $5k – $15k or more per sponsored post.
THE QUESTION: How often should I shared sponsored posts, irrespective of the social channels that I’m using (Twitter, Instagram, Facebook, TikTok etc)? Left to me, if it’s possible, I would say 5 times in a week, isn’t that’s going to be a lot of money?.
While it is possible, it is unethical. That is why this blog post is addressing the issue, how often should sponsored posts be shared in A Month?
How Often Should Sponsored Posts Be Shared In A month?
As a blogger or influencer, you may be wondering how many sponsored posts you should publish on a monthly basis.
After all, you want to maintain a good relationship with your sponsors while also keeping your audience engaged and interested.
In this post, we’ll explore some guidelines and considerations to help you strike the right balance.
Before we dive in, it’s important to note that the optimal frequency of sponsored posts can vary depending on your niche, audience, and the specific agreements you have with your sponsors.
However, by following some general principles, you can ensure that your sponsored content is effective, engaging, and not overwhelming for your audience.
Tip 1: Limit sponsored content to no more than 20-30% of your overall content.
One of the most important things to keep in mind is that your audience comes first. While sponsored content can be a great way to monetize your blog or social media accounts, you don’t want to alienate your audience by bombarding them with too many ads.
As a general rule of thumb, it’s recommended that you limit sponsored content to no more than 20-30% of your overall content. This means that if you publish 20 posts in a month, no more than 4-6 of those posts should be sponsored.
By keeping the ratio of sponsored to non-sponsored content relatively low, you can maintain the trust and interest of your audience while still promoting your sponsors.
Tip 2: Space out your sponsored posts
Another way to ensure that your sponsored posts don’t overwhelm your audience is to space them out over the course of the month.
Instead of publishing all your sponsored content in one go, try to distribute it evenly throughout the month.
For example, if you have three sponsored posts to publish in a month, you could publish one at the beginning, one in the middle, and one towards the end of the month.
This way, your audience won’t feel bombarded with too many ads at once, and you can maintain a more natural and balanced flow of content.
READ ALSO: The Top 6 Ways of Making money on Instagram – A brief overview.
Tip 3: Be transparent and honest with your audience
One of the most important things you can do as a blogger or influencer is to be transparent and honest with your audience.
When you publish sponsored content, it’s crucial that you make it clear that the post is sponsored.
This could mean using hashtags like #ad or #sponsored, or including a disclaimer at the beginning or end of the post.
By being transparent about your sponsored content, you can maintain the trust and respect of your audience, and avoid any potential backlash or negative feedback.
Tip 4: Only work with sponsors whose products or services you genuinely believe in
Another key consideration when it comes to sponsored content is to only work with sponsors whose products or services you genuinely believe in.
Your audience trusts you to provide honest and authentic recommendations, so it’s crucial that you only promote products or services that align with your values and interests.
Before agreeing to work with a sponsor, take the time to research their products or services, and make sure they align with your niche and audience.
If you’re not passionate about a particular product or service, it’s better to pass on the opportunity and wait for a better fit.
Tip 5: Experiment with different types of sponsored content
Finally, it’s worth experimenting with different types of sponsored content to see what works best for you and your audience.
While traditional sponsored posts may be the most common form of sponsored content, there are many other options to explore, such as sponsored videos, live streams, or giveaways.
By trying out different types of sponsored content, you can keep your audience engaged and interested, while also providing value and variety to your sponsors.
You may even discover that certain types of sponsored content are more effective than others, allowing you to tailor your approach and maximize your results.
READ ALSO: The fastest way to becoming an overnight influencer is through buying of social media accounts with large follower base, here are the top 5 marketplaces to buy social media accounts in 2023.
Bonus Tip: Consider your sponsor’s goals and objectives
In addition to the tips above, it’s also worth considering your sponsor’s goals and objectives when it comes to sponsored content.
What are they hoping to achieve by working with you? Are they looking to drive sales, build brand awareness, or reach a new audience?
By understanding your sponsor’s goals, you can tailor your sponsored content to align with their objectives, and create more effective and impactful campaigns.
For example, if your sponsor is looking to reach a new audience, you may want to focus on creating content that is shareable and appeals to a wider demographic.
Concluding Thought
In conclusion, the optimal frequency of sponsored posts can vary depending on your niche, audience, and sponsor agreements.
However, by following some general guidelines and considerations, you can strike the right balance between promoting your sponsors and maintaining the trust and interest of your audience.
Verdict: Remember to limit sponsored content to no more than 20-30% of your overall content, space out your sponsored posts, be transparent and honest with your audience, only work with sponsors whose products or services you genuinely believe in, and experiment with different types of sponsored content.
By keeping these tips in mind, you can create effective and engaging sponsored content that benefits both you and your sponsors, while also keeping your audience happy and engaged.
Sponsored Posts – FAQ
How many sponsored posts are too many?
Anything sponsored posting schedule that is beyond the 20-30% industry standard is too many. Try as much as possible not to overwhelm your followers with many sponsored posts.
Are sponsored posts on Instagram worth it?
Yes, sponsored posts really worth it, imagine being able to make as much as $3k- $10k per sponsored post with an Instagram account with 500k followers. It definitely worth it.
How many followers do you need for sponsored posts?
There is no rule that says you can post sponsored content with any number of followers. Even if you have 500 engaged followers, and you brand yourself very well, you can share sponsored posts.
Do sponsored posts works?
Yes, sponsored posts works fine and great. It’s a means of making extra cash apart from other methods of monetizing your contents.
