So you’ve finally hit the golden mark. With 500k followers on Instagram, guess what you’ve become, a full-blown Instagram influencer.
With 500k Instagram followers, it’s not uncommon to make as much as $1,000 – $5,000 per sponsored post. So, accept my congratulations.
Mind you, don’t be too happy or feel totally fulfilled, this is because; you may and may not earn anything close to that. 500k Instagram followers is good, but that shouldn’t stop you from doing more.
So you eventually want to know how much you can charge or earn for influencing, or how much you can make by monetizing your list keep reading to know more.
And if you are searching to know how much you will pay that influencer with 500k followers for promoting your product keep reading too.
In this short post, I carefully explained the worth of 500k Instagram accounts, using 3 major metrics combined with some other factors, and how to monetize it more.
So, let’s get started.
Instagram has become one of the most popular social media platforms in recent years, with billions of users and millions of businesses using it to reach their target audience. A 500k Instagram account can be a valuable asset for businesses and individuals looking to monetize their Instagram account.
Most Instagram influencers with large follower base rely mostly on getting sponsorship deals, which doesn’t come frequently. That’s why left to me, if I have 500k Instagram account, sponsorship would be the least of my Monetization strategy.
This is because I could earn much more with affiliate marketing and with personal products than waiting for a sponsored deal that may never come.
What is 500k Instagram Account?
A 500k Instagram account is like a millennium it’s not easy to come by unless someone is a well known personal.
What this (500k Instagram account mean is that, you are having 500,000 followers on your Instagram handle.
500k followers falls under the category of Mid-tier and Macro influencers.
And what this means is that you are into a real money-making business.
How much should 500k be charged/post? And how much should be paid.
There are three major metrics that I used to determine this while other factors remain equal:
1. The general rule of thumb, is $10 for every 1,000 followers, or 1 cent per follower.
If the general rule of $10/1000 followers should be followed:
We just have to divide 500k by 1000 followers and multiply it by $10. Doing this simple math will result in $5,000 per sponsored post. And if we should use 1 cent/follower, the result is the same – $5,000.
This makes me agree with a study conducted by Hopper HQ which stated that influencers with 500,000 followers charge between $2000 – $10,000 per sponsored post.
Why the heck would I pay an influencer with 500k followers up to $5,000 per sponsored post? It depends on another measure and that’s level of engagement.
READ ALSO: How often should sponsored posts be shared in a month – a brief overview.
2. Level of Engagement
(note: according to InfluencerMarketingHub, the Average level of engagement for an Instagram account is about 3 percent).
Engagement rate: The engagement rate refers to the level of interaction and activity that an account receives from its followers. High engagement rates can indicate that an account has an active and engaged audience that is more likely to respond positively to sponsored content.
According to a recent industry reports, the average engagement rate on Instagram is around 3-6% for accounts with less than 1 million followers.
Engagement level shows me wether I would get value for my money.
So, what would make me to pay $5k for influencer promotion is if the engagement rate of such Instagram account is definitely more than 3 percent. If the level of engagement is less than 3 percent, I can never pay up to $5k per post.
If the level of engagement is up to 8 and above (which is rare, I may pay even more than $5000 per post).
You can see that level of engagement matters. Yet the last factor out of many others is follower demographics.
3. Follower demographics:
The demographics of an account’s followers can impact its value, as brands may be interested in accounts with followers who fit their target demographic.
Accounts with followers from countries with high purchasing power may be more valuable than accounts with followers from countries with lower purchasing power.
So, what will make me to pay more or less $5k for influencer promotion is if the accounts followers are majorly form countries and age with higher purchasing power, otherwise, we would have to beat down the price.
So, the three major factors as you can see are: the audience size, demographics, and rate of engagement.
Read Also: What’s the worth of 100k Instagram Account? How much should you charge or pay for sponsored posts.
What are the factors that determine the worth of 500k Instagram accounts?
Niche and target audience
The niche or topic that an account focuses on can impact its value to potential buyers or brands. Accounts in popular niches like beauty, fitness, or travel may be more valuable than accounts in less popular niches.
Additionally, the target audience of an account can impact its value, as brands may be more interested in accounts with followers who fit their target demographic.
Quality of content
The quality of the content that an account produces can impact its value. Accounts with high-quality and visually appealing content may be more valuable than accounts with lower quality content.
Reputation and credibility
The reputation and credibility of an account can impact its value. Accounts with a positive reputation and a history of working with reputable brands may be more valuable than accounts with a negative reputation or history of controversial content.
Post frequency and consistency
The frequency and consistency of an account’s posts can impact its value. Accounts that post regularly and consistently may be more valuable than accounts that post sporadically.
The growth rate of an account can also impact its value, as accounts that are growing quickly may be more valuable than accounts with stagnant or slow growth.
How to monetize a 500k Instagram account.
Apart from accepting sponsored posts which may range from $2k – $10k, the other method of Monetizing a 500k Instagram account are: affiliate marketing, Setting up an Instagram Shop, monetizing your videos with ads, Earning badges through live videos, promoting your very own products, etc. Here are the top 6 ways of making money on Instagram.
Don’t be surprised that an Instagram account with 100k followers may earn more income than an account with 500k followers, that’s if the above Monetization methods were put into place.
How to get 500,000 followers quickly on Instagram.
While the very best or risk-less approach to building Instagram followers to 500k is building it from scratch, which often takes time, the fastest way of getting 500k Instagram followers is through:
(1) Buying an Instagram Account with 500,000 followers. While this is not often recommended, it is still a very positive approach, if done through a reputable website.
(2) Buying Instagram followers: it may look illegal, but I must say, it works, many influencer accounts you see out there does this. Many boost their Instagram account by buying followers, shares, and likes. But I must warn you, do your research and find a reputable company to buy from.
Top Recommended: Media Mister (Top), Amedia, Upleap & Getafollower
(3) Using the service of a growth Agency: there are growth agencies out there that specialize mainly in boosting Instagram accounts from people. One recommended platforms is 50poundsocial.
The most profitable niches on Instagram
The most profitable niches on Instagram can vary depending on the current market trends and the interests of the audience. However, some of the most profitable niches on Instagram are fashion, fitness, Beauty, Travel, Food, and Personal finance niches.
It’s important to note that these niches may also have a lot of competition, and success may depend on the quality of content, engagement rate, and audience demographics.
How much should I sell a 500k Instagram account?
The amount you sell your 500k Instagram account depends on many factors such as niche, engagement, demographic, size, and the current earnings you are making from the accounts.
Meanwhile, based on experience, an account with such a number of followers may be sold between $5,000 to $20,000. (based on what I have seen on marketplaces recently).
Left to me though, I would never sell my Instagram account for that cheap, this is because I could make much more than that in a month with affiliate marketing. The decision is yours though.
Conclusion – 500k Instagram Account
Based on the foregoing thought, an Instagram influencer with 50,000 followers can charge anything from $2000 to $10,000 per sponsored post. The price varies as it depends on several factors like demographics, engagement rate, content quality, etc.
So, I believe by now you have to some extent got a glimpse of how much you charge per post as an influencer and how much you should pay an influencer for sponsorship.
FAQ – 500,000 Instagram Followers.
How much does Instagram pay for a 500k Instagram account?
Instagram doesn’t pay for any accounts except for reels which are by invite only. However, an Instagram account with 500k followers can earn up to $5k per sponsored post.
How much do 500k Instagram Influencers charge per post?
Using the 1% rule, 500k Instagram influencers may charge between $1,000 to $10,000 based on size other things being equal.
What are the best place to buy 500k Instagram Accounts?
The best place to buy 500k Instagram accounts are Fameswap, Famebolt, Social tradia and Eazyviral.
How do I Monetize 500k Instagram followers?
To. Monetize 500k Instagram followers, you can accept sponsored posts, do affiliate marketing, sell your own product, etc.
How much can an Instagram ‘influencer’ make per year with 500k followers?
There’s no metric to measure or determine how much an Instagram influencer with 500k followers can make, however, you can earn from $0 to millions of dollars. As it depends on the engagement, niche, and demographics of those 500K followers.
How much should I charge for an Instagram post?
To know how much to charge for Instagram posts, you can calculate it but using the general rule of $10 for every 1000 followers. Meanwhile, these charges also depend on other factors like engagement.