Trust me, with a 1M Instagram account, you are no longer an ordinary influencer, you’re already a celebrity.
Verdict 1: What will make me to pay $5k or more for an Instagram account with 1M followers for sponsored post is if the accounts is having up to 4.5% engagement rate, and the demographic is from regions and age brackets with high purchasing power, provided every other factors remain constant.
Verdict 2: If I have an Instagram account with 1M followers, with good engagement say 5%, nothing will stop me from charging up to or more than $5k or more per sponsored post.
Verdict 3: Left to me, If I had 1M Instagram account, I will never sell it due to the risk that may arise, and because I could make much more from it with affiliate marketing, however, if it warrant that I need to sell it. Then the least offer would be nothing less than $25,000 provided its an account with good engagement rate.
CONTENTS
- What does having 1M Instagram Account Means?
- How much should You charge for 1M Instagram Followers?
- Factors that influences the rate of 1M Instagram Accounts
- How to get 1M followers quickly on Instagram.
- The most lucrative niches on Instagram
- How to monetize your 1M Instagram account.
What does having 1M Instagram Account Means?
Having 1M Instagram account means that your Instagram account has amassed a total of one million followers. This is a significant milestone for any individual or brand on Instagram as it indicates a large and engaged audience.
With 1M followers, you have the potential to reach a broad audience and influence their purchasing decisions.
You may also be able to use your Instagram account to generate income by partnering with brands and creating sponsored posts, affiliate marketing, and selling your own products or services.
Additionally, having a large following on Instagram can help you establish yourself as an authority or influencer in your niche or industry.
Meanwhile, it’s important to note that having a large following on Instagram does not guarantee success or profitability.
The key to monetizing your Instagram account is to create high-quality content that resonates with your audience and build a strong relationship with them.
Ultimately, success on Instagram is about building a community of engaged followers who value your content and trust your recommendations.
Read Also: how to build 1M Instagram followers very fast – (4 Hacks)
How much should You charge for 1M Instagram Followers?
If you’re the proud owner of an Instagram account with 1 million followers, you may be wondering how much it’s worth.
While there’s no set formula for determining the value of an Instagram account, one general rule of thumb is that an account is worth around $10 per thousand followers.
Using this metric, an Instagram account with 1 million followers could be worth around $10,000 per sponsored post.
However, other factors can influence the value of an Instagram account, and that’s why you will see 1M Instagram account holders charging far less than the supposed amount.
Don’t be surprised to see account holders with 1m followers charging $1,000 for sponsored post. There are factors that may lead to that.
so let’s dive into those now.
Factors that influences the rate of 1M Instagram Accounts
Engagement Rate
One of the most important factors that can influence the value of an Instagram account is its engagement rate. Engagement rate refers to the percentage of followers who actively interact with the account’s content, such as liking, commenting, and sharing.
An account with a high engagement rate is considered more valuable as it indicates an active and engaged following. If your account has a high engagement rate, it could be worth more than the general rule of $10 per thousand followers. And vice versa.
The average engagement rate for an Instagram account with 1 million or more followers can vary widely depending on several factors, such as the content, industry, audience demographics, and overall account activity.
However, according to recent research, the average engagement rate for Instagram accounts with 1 million or more followers is around 1.5% on average, 3.7%, which is good, and 7.2% and that’s excellent.
READ ALSO: How many times should sponsored posts be shared in a month – a brief review
NOW: what will make me to pay as much as $5k – $10k for an influencer account with 1M followers is if the engagement rate is EXCELLENT 7.2% or more.
If you go to influencer marketplaces you will see influencers with 1M account collecting as low $1,000 for sponsored post, that is because there’s competition and their post engagement is very low.
I would rather pay $2000 to an influencer with 500k followers (and 5% engagement rate) than an influencer with 1M followers and 2% engagement rate.
But this is not the only factor I would consider. One more important factor is demographics in terms of purchasing power.
Demographics of Followers
The demographics of an Instagram account’s followers can also influence its value. Accounts with a high number of followers from valuable demographics, such as millennials or Gen Z, can be more valuable to brands looking to reach these age groups.
If your account has a large following from valuable demographics, it could be worth more than the general rule of $10 per thousand followers.
If you have a large audience in countries that has high purchasing power, with good engagement rate, then you can expect to make as much as possible.
READ ALSO: The Top 6 ways to make money on Instagram – An In-depth Overview.
Other factors that determine the worth of an Instagram account
Niche
The niche of an Instagram account can also impact its value. Some niches, such as fashion, beauty, and fitness, are highly sought-after and can command a premium price.
Type of Content
The type of content posted on an Instagram account can also impact its value. Accounts that post high-quality and engaging content, such as professional-quality photos and videos, are more attractive to potential buyers.
Overall Quality of the Account
Finally, the overall quality of the Instagram account can also play a role in its value. Accounts with a consistent visual aesthetic, a clear brand message, and a history of collaborations or sponsorships with reputable brands are considered more valuable.
How to get 1M followers quickly on Instagram.
The best approach to building 1M Instagram followers is building it from scratch through relevant contents, which often takes time, the quickest way of getting 1M Instagram followers is through:
(1) Buying an Instagram Account with 1M followers. While this is not often recommended, it is still a very positive approach, if done through a reputable website.
(2) Buying Instagram followers: Many of the influencers you see out there does this. Many boost their Instagram account by buying followers, shares, and likes. But I must warn you, do your research and find a reputable company to buy from.
Top Recommended: Media Mister (Top), Upleap & Getafollower
(3) Using the service of a growth Agency: there are growth agencies that specialize only in boosting Instagram accounts for people. One of platforms I respect a lot is 50poundsocial.
The most lucrative niches on Instagram
There are many lucrative niches on Instagram that have the potential to generate significant revenue for influencers. Here are a few examples along with some relevant statistics:
Beauty and Fashion: The beauty and fashion niche is one of the most popular and lucrative niches on Instagram.
According to a report by Statista, the global beauty market was valued at $532 billion in 2019, and the global fashion industry is expected to reach $2.25 trillion by 2025. Influencers in this niche can earn anywhere from $250 to $100,000 per sponsored post, depending on their level of influence.
Fitness and Health: The fitness and health niche is another popular and lucrative niche on Instagram. According to a report by Grand View Research, the global fitness industry is expected to reach $59.23 billion by 2027. Influencers in this niche can earn anywhere from $100 to $5,000 per sponsored post, depending on their level of influence.
Food and Beverage: The food and beverage niche is also a popular and lucrative niche on Instagram. According to a report by ResearchAndMarkets, the global food and beverage market was valued at $7.54 trillion in 2019. Influencers in this niche can earn anywhere from $50 to $3,000 per sponsored post, depending on their level of influence.
Travel: The travel niche is also a lucrative niche on Instagram. According to a report by Allied Market Research, the global travel industry was valued at $7.58 trillion in 2019. Influencers in this niche can earn anywhere from $250 to $10,000 per sponsored post, depending on their level of influence.
Gaming: The gaming niche is a growing and lucrative niche on Instagram. According to a report by Newzoo, the global games market is expected to reach $217.9 billion by 2023. Influencers in this niche can earn anywhere from $50 to $5,000 per sponsored post, depending on their level of influence.
Read Also: What’s the worth of 100k Instagram Account? How much should you charge or pay for sponsored posts
How to monetize your 1M Instagram account.
Monetizing your 1M Instagram followers can be achieved through various methods. Here are some options to consider:
Sponsored Posts: One of the most common ways to monetize an Instagram account is by creating sponsored posts for brands.
Affiliate Marketing: You can also monetize your Instagram account through affiliate marketing. You can promote products that are relevant to your niche and earn a commission for every sale made through your unique affiliate link. Learn more about affiliate marketing.
Sell Your Own Products: If you have your own products or services to sell, you can promote them on Instagram to your 1M followers.
Brand Collaborations: Brands are always looking for influencers to collaborate with for their marketing campaigns. You can offer your 1M Instagram followers as a potential audience for brand collaborations.
Sponsored Giveaways: Sponsored giveaways are another great way to monetize your Instagram account.
Remember that the key to monetizing your 1M Instagram followers is to consistently create high-quality content that resonates with your audience. You can also use relevant hashtags to increase visibility to your content.
Conclusion
The worth of an Instagram account with 1 million followers can vary significantly based on several factors.
While the general rule of $10 per thousand followers can provide a starting point for estimating the value of an Instagram account, other factors such as engagement rate, niche, demographics of followers, type of content, and overall quality of the account can influence its worth.
Ultimately, the best way to determine the value of an Instagram account is to analyze its metrics and potential for monetization, which can help estimate a fair market price.
READ ALSO: What’s the worth of 500k Instagram account – How much should I charge or sell it. – A brief review.
FAQ – 1 Million Instagram Followers.
How much does Instagram pay for a 1M Instagram account?
Instagram do not pay for any accounts except for reels which is by invite only. However, a 1M Instagram account can earn up to $10k per sponsored post.
How much do 1M Instagram Influencers charges per post?
Using the 1% rule, 1M Instagram influencers may charge between $5,000 to $10,000 based on size other things being equal.
What are the best places to buy Instagram Accounts of 1M Followers?
The best places to buy Instagram accounts with 1M followers are Fameswap, Famebolt, Social tradia and Eazyviral.
How do I Monetize 1M Instagram Accounts?
To make money from 1M Instagram account, you may accept sponsored posts, do affiliate marketing, sell your own business, etc.
How much can an Instagram ‘influencer’ make per year with 1M followers?
There’s no metric to measure or determine how much an Instagram influencer with 1M followers can make, however, you can earn from $0 to millions of dollars. As it depends on the engagement, niche, and demographics of those 1M followers.
How much should I charge for an Instagram post?
By using the general rule of $10 for every 1000 followers. You can decide what you should charge per post. Meanwhile, these charges also depend on other factors like engagement.
How can you quickly get 1M Instagram followers?
To quickly get 1M Instagram Followers, 1. Buy instagram followers, 2. Buy instagram accounts with 1M followers.
