Tue. May 23rd, 2023

How does a person with 2 million followers earn on Instagram?

2M Instagram followers

If you’re wondering how a person with 2 million followers earns on Instagram, then you’ve come to the right place. Have you ever scrolled through Instagram and wondered how influencers with millions of followers actually make money from their posts?

It’s no secret that social media has revolutionized the way we consume and interact with content, but did you know that having 2 million followers on Instagram can translate into a significant income stream?

In this blog post, we’ll be exploring the various ways that a person with 2 million followers can earn on Instagram and sharing some insider tips on how to monetize your own Instagram presence.

Whether you’re an aspiring influencer or simply curious about the earning potential of social media, this post is for you. So sit back, grab a cup of coffee, and get ready to learn about the exciting world of Instagram monetization! In this post, we’ll explore the following:

By the end of this post, you’ll have a better understanding of what it takes to earn a living as an Instagram influencer with a massive following.


Based on the general rule of 10 dollars per 1 thousand followers, an Instagram account with 2 M followers can potentially earn anything from $10k to $20k per sponsored posts. Meanwhile, you can earn tens of thousands of dollars with other monetization strategies like affiliate marketing, selling your own products, selling shoutouts, and from Instagram reels.

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Finally, you making a lot of money from 2 million Instagram followers account is a function of your marketing efforts and strategies. Which means if done well, you can make a lot of money and if otherwise, you may not even make anything.

What is 2 Million Instagram Followers?

First things first, let’s define what we mean by 2 million Instagram followers. When we talk about Instagram followers, we’re referring to the number of unique individuals who have chosen to follow your account and see your posts on their feed.

This means that if you have 2 million followers, your content is potentially reaching 2 million people on the platform.

Having a large following on Instagram can provide a lot of opportunities to monetize your influence. Brands and businesses are constantly looking for ways to reach new audiences and engage with their customers, and Instagram influencers provide a powerful way to do that.

What Category of Influencer is Instagram Followers?

In terms of influencer categories, Instagram followers can be considered macro-influencers. Macro-influencers are influencers with a large following, typically between 100,000 and 1 million followers.

As a macro-influencer, you have a lot of reach and can command higher rates for your sponsored posts and brand partnerships.

However, it’s worth noting that there’s no hard and fast rule for what constitutes a macro-influencer. Some people might consider 50,000 followers to be enough to qualify, while others might set the bar at 500,000 or even higher.

Ultimately, it’s up to brands and businesses to decide what size of following they’re looking for when choosing influencers to work with.

5 Ways a Person with 2 Million Followers can Earn on Instagram

Now that we’ve established what 2 million Instagram followers means and what category of influencer that puts you in, let’s explore some of the ways you can earn on the platform.

Sponsored posts

Sponsored posts are a common way for influencers to earn on Instagram. Essentially, a brand pays you to create a post that promotes their product or service. The post will typically include a hashtag or mention of the brand, and sometimes a discount code for followers to use when making a purchase.

The amount you can earn from a sponsored post will vary depending on factors such as your niche, engagement rate, and the size of your following. As a general rule, you can expect to earn between $10 and $1,000 per post for every 10,000 followers you have.

Affiliate marketing

Affiliate marketing is another way to earn on Instagram. Essentially, you promote a product or service to your followers and include a special link that tracks clicks and purchases. If someone makes a purchase through your link, you earn a commission on the sale.
The commission rates for affiliate marketing vary depending on the product or service being promoted. However, it’s not uncommon to earn between 5% and 30% of the sale price for each purchase made through your link.

Brand partnerships

Brand partnerships are similar to sponsored posts, but they typically involve a longer-term relationship between the influencer and the brand. For example, you might partner with a fashion brand to create a series of posts promoting their latest collection over a period of several weeks.

The benefit of brand partnerships is that they provide more stability and consistency in your income. Instead of relying on one-off sponsored posts or affiliate marketing, you can work with a brand over a longer period of time and earn a steady income.

Product sales

If you have a large following on Instagram, you may be able to sell your own products directly to your followers. This could include things like merchandise, digital products (e.g. eBooks or courses), or even physical products that you’ve created yourself.

The benefit of selling your own products is that you have complete control over the pricing and marketing. You also don’t have to split the profits with anyone else, which means you can earn more from each sale.

Event sponsorships

Finally, event sponsorships are another way to earn on Instagram. If you’re a popular influencer in your niche, you may be approached by event organizers to promote their event to your followers.

This could involve creating posts about the event, attending as a guest or speaker, or even hosting a takeover of the event’s social media accounts.
Event sponsorships can be a lucrative way to earn on Instagram, particularly if you’re able to negotiate a good deal with the event organizers.

Learn more: The Top 6 ways to make money on Instagram – An in depth guide.

How to Quickly Get 2 Million Instagram Followers

Of course, in order to monetize your influence on Instagram, you first need to build a large following. While there’s no guaranteed way to quickly get 2 million followers, there are some strategies you can use to increase your chances of success.

Post high-quality content: The most important thing you can do to grow your following on Instagram is to post high-quality content that resonates with your target audience. This means creating visually appealing posts that showcase your niche and style.

Use hashtags: Hashtags are a great way to increase your reach on Instagram. By including relevant hashtags in your posts, you can make it easier for people to discover your content.

Engage with your followers: Engaging with your followers is a key part of building a loyal audience on Instagram. Respond to comments and direct messages, and consider running contests or giveaways to encourage engagement.

Collaborate with other influencers: Collaborating with other influencers in your niche is a great way to cross-promote each other’s content and reach new audiences. Look for opportunities to collaborate on sponsored posts or other projects.

Use paid advertising: Finally, you can use paid advertising on Instagram to increase your reach and grow your following more quickly. This could involve running sponsored posts or Instagram ads targeted at your ideal audience.

READ ALSO: What’s the worth of 500k Instagram account – How much should I charge or sell it. – A brief review. 

The Worth of 2 Million Followers Using the General Rule of 10 Dollars per 1k Followers

Finally, let’s talk about the potential worth of 2 million Instagram followers using the general rule of 10 dollars per 1k followers. According to this rule, a person with 2 million followers could potentially earn $20,000 per sponsored post.

It’s worth noting, however, that this is just a rough estimate and the actual amount you can earn from sponsored posts will depend on a variety of factors. As we’ve discussed, things like engagement rate, niche, and the size of your following can all impact your earning potential.

Factors that Affect the worth of 2 million Instagram account

The value of an Instagram account with 2 million or more followers is influenced by several factors, including the engagement rate, demographics of the followers, niche, type of content, and overall quality of the account.

A high engagement rate is essential for an Instagram account to be considered valuable, with an excellent engagement rate of 7.2% or more being the most desirable.

The demographics of an account’s followers can also impact its value, with followers from valuable demographics, such as millennials or Gen Z, being more sought after. Accounts in highly sought-after niches, such as fashion, beauty, and fitness, and those that post high-quality and engaging content are also more valuable.

In addition to engagement rate and demographics, the overall quality of an Instagram account plays a crucial role in its value. Accounts with a consistent visual aesthetic, a clear brand message, and a history of collaborations or sponsorships with reputable brands are considered more valuable.

While the general rule is to pay $10 per thousand followers, the actual value of an Instagram account can vary widely depending on these factors.

Therefore, brands looking to partner with influencers on Instagram should carefully evaluate these factors to determine the actual value of an account and negotiate a fair price.

How to get your first 100k Instagram followers


In conclusion, a person with 2 million followers on Instagram has the potential to earn a significant income through sponsored posts, affiliate marketing, brand partnerships, product sales, and event sponsorships.

However, building a large following takes time and effort, and there’s no guarantee of success. By focusing on high-quality content, engagement, and collaboration with other influencers, you can increase your chances of building a loyal audience on Instagram.

And once you have a large following, there are multiple ways to monetize your influence and earn a steady income.

It’s also important to remember that the potential worth of your Instagram following is just that – potential. The actual amount you can earn will depend on a variety of factors, and it’s important to approach monetization with a realistic mindset and a focus on building long-term relationships with brands and followers.

Lastly, building a large following on Instagram and monetizing your influence can be a rewarding and lucrative pursuit for those who are willing to put in the time and effort.

By focusing on creating high-quality content and engaging with your followers, you can increase your chances of success and build a sustainable income stream from your Instagram presence.

Frequently Asked Questions

How long does it take to get 2 million Instagram followers?
There’s no set timeline for reaching 2 million followers on Instagram. Some influencers may be able to achieve this in just a few years, while others may take longer or never reach this milestone at all.

How much can you earn with 2 million Instagram followers?
The potential earning with 2 million Instagram followers can vary greatly depending on factors like engagement rate, niche, and the type of monetization strategies you use. According to the general rule of 10 dollars per 1k followers, a person with 2 million followers could potentially earn $20,000 per sponsored post.

Is it possible to buy 2 million Instagram followers?
While it is technically possible to buy Instagram followers, this is not a recommended strategy. Bought followers are often fake or low-quality, which can hurt your engagement rate and reputation on the platform.

What types of influencers typically have 2 million Instagram followers?
Influencers with 2 million Instagram followers can come from a variety of niches, including fashion, beauty, fitness, lifestyle, and more. These influencers often have a strong visual aesthetic and engage regularly with their followers.

Can you earn money on Instagram without 2 million followers?
Absolutely! While having a large following can make it easier to monetize your Instagram presence, it’s possible to earn money on the platform with a smaller following as well. Affiliate marketing, sponsored posts, and product sales are all potential monetization strategies for influencers at all follower levels.