Tue. May 23rd, 2023

Are you a social media influencer looking to earn some serious cash from your Instagram account? If so, you’re not alone. With over one billion active users, Instagram has become a hotbed for influencer marketing, with brands willing to pay top dollar for sponsored posts.

But just how much can you expect to earn per post on Instagram? The answer is not straightforward, and it depends on various factors, including your follower count, engagement rate, niche, and campaign specifics.

In this blog post, we’ll take an in-depth look at how much Instagram pays per post and what factors can affect your earning potential. From real-life examples to statistics and expert insights, we’ll provide you with everything you need to know to monetize your Instagram account successfully.

So, if you’re ready to turn your Instagram presence into a lucrative business, let’s dive in!


To the question of how much Instagram pay per post, I’m sorry to tell you this, Instagram doesn’t pay you directly on its own for posting on the platform, however, there are several ways you can make money from posting on Instagram.

There are 3 major ways you can get paid from posting on Instagram. These are through Sponsored posts, affiliate posts, and Instagram Instream video ads.

How much can you make from sponsored posts, Instream ads, and affiliate posts? Keep on reading to learn more.

Having a good follower base on Instagram is the first step to monetizing your Instagram account. Here’s are the top 4 Hacks to getting your first 100k Instagram followers quickly.

Factors that Influence Earnings On Instagram Posts

Let’s start by discussing the various factors that can affect how much you can earn per Instagram post. First and foremost, your number of followers plays a significant role in determining your earnings potential.

The more followers you have, the more likely brands and businesses will be interested in partnering with you. However, engagement rate is equally important, as it reflects how engaged your audience is with your content.

Brands are looking for influencers who can reach and engage with their target audience, so a high engagement rate can boost your earning potential even if you don’t have a huge following.

Your niche is another crucial factor that can influence how much you can earn per post. Certain niches, such as fashion, beauty, and travel, tend to have higher earning potential because they attract a larger and more engaged audience.

However, that doesn’t mean you can’t monetize your content if you’re in a smaller or more niche category. Micro-influencers with smaller but highly engaged followings can often earn more per post than larger influencers with lower engagement rates.

Finally, campaign specifics can also impact your earnings potential. Brands may pay more for sponsored posts that require more effort or creativity on your part, such as creating a video or hosting a giveaway.

Additionally, rates can vary depending on the type of partnership, with long-term partnerships generally commanding higher rates than one-off collaborations.

How do IG account with 500k followers earn?

How much can you actually earn from posting on Instagram

So, how much can you actually earn from Instagram posts? According to a report by Hopper HQ, the average influencer with 100,000 followers can expect to earn around $1,000 per sponsored post. However, earnings can vary widely depending on your niche, engagement rate, and campaign specifics. For example, influencers in the beauty and fashion niches can earn up to $2,000 per post, while those in the food and travel niches tend to earn around $700 per post.

It’s also worth noting that micro-influencers with fewer than 10,000 followers can still earn a significant amount per post. According to a report by Influence.co, micro-influencers with 2,000 to 10,000 followers can earn an average of $137 per post. This is because micro-influencers often have highly engaged audiences that are more likely to trust and act on their recommendations.

How to Monetize Your Instagram Account

If you’re looking to monetize your Instagram account, there are several strategies you can use. First and foremost, focus on building a highly engaged and loyal following.

This means posting high-quality, authentic content that resonates with your audience and encourages interaction. Use hashtags and engage with your followers to increase visibility and reach.

Once you have a solid following, start reaching out to brands and businesses in your niche. You can pitch yourself to brands directly, or join influencer networks that connect influencers with brands.

When working with brands, be transparent about your sponsored content and comply with Instagram’s guidelines on disclosures and transparency.

Another monetization strategy is affiliate marketing, where you earn a commission for promoting products or services to your audience. This can be a great way to monetize your account without relying solely on sponsored content.

You can earn as much as 75% commission on many products in market. What you do is just to look for affiliate programs that align with your niche and audience, and promote products or services that you truly believe in.

Instagram Instream Ads are a type of advertising format that allows brands to show short, skippable video ads to users while they are watching long-form videos on the platform. Instream Ads can be shown in videos that are at least 60 seconds long, and they can be up to 15 seconds in length. From this short video posting on Instagram, you will earn as much as 55 percent from in ads display on your contents.

Finally, consider creating your own products or services to sell to your audience. This can include anything from digital products like ebooks or courses to physical products like merchandise or your own line of products.

Building your own brand can be a highly lucrative way to monetize your Instagram account, as it allows you to take control of your earnings and build a loyal fan base.


In conclusion, the amount you can earn from Instagram posts depends on various factors, including your number of followers, engagement rate, niche, and campaign specifics.

However, with the right strategies and focus, you can monetize your Instagram account and earn a significant income as an influencer. Whether you’re looking to partner with brands, promote affiliate products, or create your own brand, there are plenty of opportunities to turn your Instagram account into a profitable venture.

Remember to stay authentic and transparent with your audience, and always prioritize building a loyal and engaged following. With persistence and hard work, you can achieve success as an influencer on Instagram.

Frequently Asked Questions

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To determine how much to charge for an Instagram post, consider factors such as your follower count, engagement rate, niche, and campaign specifics. You can also use online tools and platforms that provide insights and data on influencer rates and pricing.

Lastly, you can use the $10 per 1,000 followers. If other metrics remains constant.

To increase your earning potential on Instagram, focus on growing your follower count, improving your engagement rate, and building a strong and authentic brand. Collaborating with relevant brands and creating engaging content can also help increase your earning potential on the platform.

Yes, influencers can negotiate their rates for Instagram sponsored posts. It's essential to understand your worth and value as an influencer and be confident in negotiating rates that align with your brand and audience.